1953 – Perma-lift and the Bullet Bra – Mid-Century Page

Perma-lift introduced the iconic cone-shaped bullet bra with “magic inset” for uplifting support, shaping mid-century fashion.

50s bras - Gem

The Perma-Lift Line of Undergarments

Exhibition: Lift & Separate: Technology and the Bra. Chapter 5

Perma Lift Bra - UK

A Girl and Her Girdle Envisioning The American Dream

Fashionable Forties: Briefly about bras

A Girl and Her Girdle Envisioning The American Dream

Bra Sizes – A Thing of the Past

Perma-lift Shapewear Ads from the 1950's – Mid-Century Page

A Girl and Her Girdle Envisioning The American Dream

Vintage bra ads

Perma-Lift Lingerie — Vintage original prints and images