Sears catalog helped African Americans subvert Jim Crow

Historian says that in the segregated South, “Black families could buy without asking permission. Without waiting. Without being watched. With national (cheap) prices!”

Remembering Jim Crow: African Americans Tell About Life in the

How the Sears Catalog Undermined White Supremacy in the Jim Crow South

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Back When Sears Made Black Customers a Priority - The New York Times

Remembering Jim Crow: African Americans Tell About Life in the

How Sears and its catalog helped subvert Jim Crow in the South

Remembering Jim Crow: African Americans Talk about Life in the

Sears' 'radical' past: How mail-order catalogs subverted the

Sears' 'radical' past: How mail-order catalogs subverted the