By A Mystery Man Writer
Brands have evolved over several centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers. The Agile Brand follows the story of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to modernize your brand in meaningful ways.
Areas of influence: How Google uses co-creation to 'permeate
Thinkers360 - Greg Kihlstrom - Principal at The Agile Brand
Clarity and Authenticity: Elevating Your LinkedIn Writing Strategy
The Agile Brand with Greg Kihlström Podcast - The Agile Brand Guide
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A better way to build a brand: The community flywheel
How to Build a Brand From Scratch: 10 Effective Strategies
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Logic (Dimensions of Personalized Experiences) - The Agile Brand Guide
How User Research Elevates UX in Your Software Product
Brand Experience (Component of the Center of Experience) - The Agile Brand Guide