With 4XXL, Balance Athletica Serious About Truly Size-Inclusive

For Balance Athletica, they expanded with their Outlander collection in 2020 from XXS to XXXXL. The move has not only paid off big for the brand, as most of their chic pieces currently on the site are sold out in the largest sizes, but according to its founders, it's helped them stay true to their initial mission. 
For Balance Athletica, they expanded with their Outlander collection in 2020 from XXS to XXXXL. The move has not only paid off big for the brand, as most of their chic pieces currently on the site are sold out in the largest sizes, but according to its founders, it's helped them stay true to their initial mission. 

It's a very large investment': The cost of Alala's move into

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With 4XXL, Balance Athletica Serious About Truly Size-Inclusive