In Major Shakeup, J.C. Penney Promises No More 'Fake Prices

Less than 1% of J.C. Penney's revenues come from items bought at full price. By contrast, nearly three-quarters of merchandise sold by the department store chain is discounted by at least 50% off. What this tells shoppers is that J.C. Penney's original prices are pretty much meaningless.

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행동경제학] #5. 거래 효용(transaction utility)이란 무엇인가? (꼭! 한글자막을 켜주세요!)

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