Monday, Sept 23 2024

COS: From 'High Street Céline' to Stagnation

By A Mystery Man Writer

H&M’s upmarket sister brand was once a proof point for the Swedish group’s ambitions to diversify away from its core fast-fashion business. But COS executives have struggled to keep pace with a shifting market while managing a troubled internal culture.
H&M’s upmarket sister brand was once a proof point for the Swedish group’s ambitions to diversify away from its core fast-fashion business. But COS executives have struggled to keep pace with a shifting market while managing a troubled internal culture.