New” ThirdLove Half Cup Bra Sizes Are Nothing New

There has been a lot of press recently about the website ThirdLove and their claim to be the first company to create bras in half cup sizes. This claim, however, is simply dead wrong.  I have seen first-hand several attempts to market half cup bra sizes. Here is the history:In 2004, Playtex launched its “Thank Goodness It Fits” collection, which featured bras in half sizes for cup sizes A-D, calling them “Nearly A,” “Nearly B,” “Nearly C,” and “Nearly D.” Although Playtex put a considerable amou

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