GAP uses skinny model to market 'curvy' jeans

It seems mega clothing retailer the GAP and the average American have a very different definition of the word “curvy.”
Does GAP know what 'curvy' means?

Silver Jeans Co. The Curvy Mid Slim Straight - 20754759

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High Rise Curvy True Skinny Ankle Jeans with Secret Smoothing

AE Stretch Curvy '90s Skinny Jean

8 Best Jeans for Curvy Women, Tested and Reviewed

18 Best Denim Jeans For Petite Women With Short Inseams

For the slimmest fit with the most stretch, go for Jordache’s Pull On Jeggings. Featuring a no-gap waistband, sculpting stretch fabric and extra room

Jordache Women's High Rise Curvy Jeans, Sizes 2-22

Soft Wear Mid Rise Curvy True Skinny Jeans

Curvy Fit High-Rise Skinny Jean

The best women's jeans of 2024, according to shopping editors

Old Navy Curvy High-Waisted Button-Fly OG Straight Ripped Side

Soft Wear Mid Rise Curvy True Skinny Jeans