Has Authentic Brands Group created a new brand-building model

In the initial public offering prospectus for Authentic Brands Group, Jamie Salter, founder and CEO, describes how he came up with his company’s licensing platform that “deconstructs and reconstructs” the traditional brand building model. Does Authentic Brands Group’s licensing model better set up brands to pursue digital and global growth than traditional models?

What Is a White Label Product, and How Does It Work?

Sports Illustrated, the Brand, Is Sold for $110 Million - The New York Times

How to Create a Customer Centric Strategy For Your Business

Teams & Departments — Authentic Brands Group

U.K. media company Minute Media acquires Sports Illustrated publishing rights

What is brand architecture? Models and examples

Brand Architecture: What it is, Why it Matters, and How To Develop it - crowdspring Blog

The AIDA model and how to apply it in the real world - examples and tips

The Complete Guide to Brand Architecture - Qualtrics

Horizontal specialization value chain in which companies with

Why Having a Brand Architecture Strategy Matters

Authentic Brands Group

Trigger 3: Brand architecture and brand strategy – Branding and Marketing Communication