Under Armour Buys Health-Tracking App MyFitnessPal For $475 Million

The sports apparel maker says its creating the world’s largest digital health and fitness community as it picks up the popular fitness and weight loss app.

Under Armour is Serious About Fitness Tracking, Buys MyFitnessPal and Endomondo

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Under Armour selling MyFitnessPal app for $345 million after

Under Armour Buys 2 Fitness Apps, Including MyFitnessPal - The New York Times

Digital vortex v7

Case Study: Under Armour Hack

Under Armour selling MyFitnessPal app for $345 million after

Under Armour is Serious About Fitness Tracking, Buys MyFitnessPal and Endomondo

Digital vortex v7