History of Kappa History of Branding

In the 1950s the Maglificio Calzificio Torinese (MCT), already a leading manufacturer of socks and underwear in Italy, created Kappa, a sub-brand of the Aquila brand, as a result of a production problem that had caused a loss in sales. The crisis spurred MCT to launch a renewed and improved product line which would be Read more

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