How Gymshark Fostered an Online Brand Community That Led to Global

Gymshark is a leading fitness apparel company and was founded by Ben Francis in 2012 in his parents garage (and he was only 19 years old at the time!). Francis had a passion for fitness, and found a gap in the market for high quality and stylish gym wear that
Gymshark is a leading fitness apparel company and was founded by Ben Francis in 2012 in his parents garage (and he was only 19 years old at the time!). Francis had a passion for fitness, and found a gap in the market for high quality and stylish gym wear that was also affordable.  Today the company is recognized as one of the leading fitness apparel brands globally, with a massive and dedicated following on social media. The company continues to evolve, collaborating with athletes, fitness infl

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