Monday, Sept 30 2024

INTRODUCING UA'S MOST INNOVATIVE SPORTS BRA YET

By A Mystery Man Writer

Did you know the female breast can move as much as 21cm during exercise? Or that when it comes to sports bras, wearing the wrong one can cause permanent damage? UA is changing the sports bra game with our newest innovation that addresses both of these issues and functions to support women’s unique bodies and needs. To create the UA Infinity Bra, Under Armour pressure tested with breast health expert Dr. Joanna Scurr and the University of Portsmouth in the UK to create a perfectly fitting bra designed to work with women’s bodies in a new way, using a unique approach. Rather than cutting two perfect breast-shaped cups from a flat piece of padding, glueing and layering pieces of foam - the traditional sports bra construction - Under Armour’s design team liquid-injected the foam for a more natural shape that moves with the breasts, and a much lighter feel. The flexible cups are designed to offset impact across all impact levels and naturally mold to the female body, even during its natural fluctuations. The liquid foam follows in an infinity shape - the shape breasts actually move in during jumping and running - and provides the right level of support without sacrificing comfort and breathability.