Keeping Brands Strong When Going Global

Consistent global positioning is the cornerstone of any successful global brand growth strategy. Without it brands risk becoming irrelevant before they even get established in international markets.

Why is brand so important?

Strategy INSEAD Knowledge

The New Zealand All Blacks maintain dominance off-pitch with brand

Strategy INSEAD Knowledge

Strategy INSEAD Knowledge

Strategy INSEAD Knowledge

How Alessi Merged Manufacturing and Art

Strategy INSEAD Knowledge

How Alessi Merged Manufacturing and Art

Strategy INSEAD Knowledge

Strategy INSEAD Knowledge

Strategy INSEAD Knowledge

Strategy INSEAD Knowledge

Strategy INSEAD Knowledge