How Hello Kitty harnessed the power of cute to build a multi-billion dollar brand

The Drum's series looking into the weird and wonderful origins of some of the world’s best-known brands brings a deep dive into the colourful history of Hello Kitty, exploring how the button-eyed totemic character went on to become one of the most recognisable brands on the planet alongside McDonald’s and Coca-Cola.

Toy World Magazine September 2022 by TOYWORLD MAGAZINE - Issuu

Total Licensing Autumn 2020 by Total Licensing - Issuu

How Hello Kitty harnessed the power of cute to build a multi

Kitting and Assembly

TFE/TFE Licensing, June 2023 by aNb Media - Issuu

The Marketing Genius of Hello Kitty, by Michelle Richardson

Total Licensing Autumn Fall 2023 by Total Licensing - Issuu

Toys & Family Entertainment, February 2014 by aNb Media - Issuu

Hello Kitty: A Marketing Sensation Grows Up

Hello Kitty's multibillion-dollar success story

How Hello Kitty Became a Global Superstar: Talking Strategy with

The Marketing Genius of Hello Kitty, by Michelle Richardson

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