Why Do Rappers Love Wearing Stone Island So Much?

Popularized by Italian youth subculture, exported to London via football, and adopted by grime rappers, Stone Island is now favored by Drake, Travis Scott, and Vince Staples.

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Stone Island's Owner Explains How the Brand Blew Up in America

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Why Do Rappers Love Wearing Stone Island So Much?

Stone Island's Owner Explains How the Brand Blew Up in America

Stone Island Spring/Summer 2024 Collection