M&S bra-fitting goes digital

The new tool, which is now live in store and online, offers a personalised experience for customers, including appointment reminders, and follow-up emails

M&S crop top called 'the perfect bra' is just £8.50 in the sale and 'fits like a glove' - OK! Magazine

Bra-Size Calculator: How to Measure Your Bra Size at Home

M&S BraFit™, Bra Fitting Tool

Ouch! Is it all over for the underwired bra?, Lingerie

Everything You Need To Know About Online Bra Fittings

We've been wearing the wrong bra size for years but finally got fitted and it's made us feel sexier than ever

The underappreciated artistry of the professional bra fitter, Fashion

M&S crop top called 'the perfect bra' is just £8.50 in the sale and 'fits like a glove' - OK! Magazine

Does your bra fit properly?, Women

M&S £18 post-surgery bra hailed by wearers as 'the only bra I could wear after breast cancer surgery' - OK! Magazine