More “WTFashion?” Ads from Delineator: Bust Confiners (1900s) to Brassieres (1920s)

As discussed in the wonderful book Uplift, for centuries the breasts were supported from below, by a corset which pushed them up. In the mid-twenties the uplift brassiere was invented, which supported the breasts from the shoulder (with the combination of bra straps and an elastic band below the breasts.) But until the modern brassiere…

1920s advertising

Siegel-Cooper catalog ad for brassier brassiere bra 1912

Corsets witness2fashion

Ad for Warner's Brassieres and Bandeaux 1920

Underpinning the Twenties: Corsets and Corselets

More “WTFashion?” Ads from Delineator: Bust Confiners (1900s) to Brassieres (1920s)

From Curved to Straight and Back Again: Corsets 1917 to 1929

Jumbled Musings and Fashion Surprises

This DeBevoise brassiere ad 1920

Tricks of the Costumer's Trade

1920s advertising

1920s advertising

Changing the Foundations of Fashion: 1929 to 1934