The New Phenom Of 'Deinfluencing' Is Changing Influencer Culture

For those who have just got their heads around the extraordinary $16.4 billion brand value of influencers, TikTok is suddenly full of their apparent nemesis, the new generation ‘deinfluencers’.

Influencer: The New Science of Leading Change, Second Edition eBook : Grenny, Joseph, Patterson, Kerry, Maxfield, David, McMillan, Ron, Switzler, Al: : Kindle Store

TikTok shop: Deinfluencing isn't the end of consumerist influencer culture - Vox

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De-influencing: Another Marketing Trend Or The End Of Influencer Culture?

Rise of de-influencing trend used discourages social media 'influencers' - CBS Baltimore

TikTok 'deinfluencers' tap into trend for saving money, Social media

TikTok 'definfluencing' exposes over-hyped products. Brands are adapting - The Washington Post

Forget the influencers. Here come the 'deinfluencers

Sophie Waitt on LinkedIn: #oneteamonedream

Stéphane ETIENNE • hypallages® on LinkedIn: The New Phenom Of 'Deinfluencing' Is Changing Influencer Culture

The New Phenom Of 'Deinfluencing' Is Changing Influencer Culture

The new TikTok trend is convincing people not to buy things

Stéphane ETIENNE • hypallages® on LinkedIn: #empathy #generosity

Book Summary - Influencer: The New Science of Leading Change

Forget the influencers. Here come the 'deinfluencers