MyFitnessPal Adds Paid Premium Subscription for Power Users
By A Mystery Man Writer
Earlier this week MyFitnessPal rolled out its new premium app, an ad-free subscription with advanced tools and better analysis for a more customized fitness and nutrition experience. Purchased by Under Armour for $475 million earlier this year, MyFitnessPal helped Under Armour create the world's largest digital health community with more than 120 million members. Since the purchase, financial experts have speculated on how Under Armour might monetize MyFitnessPal which has an estimated 85 million users. It…
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