Pains and gains: How to meet customer needs

Understanding customer pains and gains can help you deliver on your unique customers' needs. Here's how to understand the concept and apply it to your business.

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Value Proposition Canvas Explained

Why we love the jobs-pains gains model of value proposition creation

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Finding Your Ideal Client's Pains and Gains - Branding Compass

A Value Proposition Canvas can help identify How You Serve

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How to Write a Great Value Proposition [7 Top Examples + Template]

A value-based method of finding out how and why we should meet