K-Pop Group NewJeans Partners With Levi's® - Levi Strauss & Co

The Levi’s® brand is partnering with NewJeans, one of Korea's top K-pop girl groups, to further its ambition to engage younger customers.  

NewJeans, BoF 500

K-Pop Group Newjeans Becomes the Newest Ambassadors of Levi's

Check out the individual still cuts of NewJeans for Levi's

Amy Wei on LinkedIn: K-Pop Group NewJeans Partners With Levi's® - Levi Strauss & Co

NewJeans - Wikipedia

How K-pop group NewJeans became an overnight fashion favorite

Levi's celebrates milestone anniversary with NewJeans

NewJeans Is Levi's® New Global Ambassadors

NewJeans x Levi's FW2023 Campaign Lookbook

NewJeans Puts Edgy Spin on Y2K Style for Lollapalooza 2023 Chicago in Raw-edge Pleated Miniskirts