Puma details marketing plan to reignite 'brand heat

Puma is to use AC Milan and Italian footballer Mario Balotelli to drive its repositioning as a performance sports brand after admitting it lacks “brand heat”, commercial products and desirable distribution”.
Puma hopes high-profile sponsorships including Mario Balotelli and Arsenal FC can revive sales.

Puma details marketing plan to reignite 'brand heat

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What is Puma's marketing strategy?

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