Fenty Beauty by Rihanna – a lesson in brilliant marketing

Robyn Rihanna Fenty took the beauty world by storm when she introduced Fenty Beauty – an all-inclusive range of beauty products which was later named by Time Magazine as one of the best inventions of 2017. Having seen other megastars like Gwyneth Paltrow and the Kardashians have limited success with

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How Rihanna's Fenty Beauty delivered 'Beauty for All, fenty beauty

How Rihanna's Fenty Beauty delivered 'Beauty for All, fenty beauty

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