FRONT OFFICE SPORTS: Female Fans Help Push Cyber Week Sports

There was basically one approach toward marketing licensed team apparel to women over the last couple decades: shrink it and pink it. Fanatics, the Florida-based company which has partnerships with every major U.S. sports league, ditched that route…

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FRONT OFFICE SPORTS: Female Fans Help Push Cyber Week Sports Apparel Sales — Fanatics Inc

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