Why So Many Cartoon Characters Are Yellow / Bright Side

Think about your associations with yellow. Maybe you instantly thought about the sun, bright fall leaves, or something more abstract, like the feeling of joy or optimism. Well, if you keep thinking about it, some cartoon characters are bound to come to mind, simply because there are so many of them, like Pikachu, SpongeBob SquarePants, the Simpsons, and so many more.

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Why are so many cartoon characters yellow?

Why are so many cartoon characters yellow?

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