Tangerine - Lexicon Branding

Problem. ING Direct, Canada’s largest online bank, was doing things differently. They needed a new name to support a fresh take on banking. Research insights from thousands of ING employees and customers indicated it was time for a bold change to match the company’s bold personality and reputation. Solution. Be counter-intuitive. It is one of […]

Verboten Lexicon - song and lyrics by Heifervescent

Check out this great listen on . An excellent book by a genius”, said Kurt Vonnegut, Jr., of this now-classic exploration of the 1960s

The Kandy-Kolored Tangerine-Flake Streamline Baby

Nashville Scene 11-30-23 by FW Publishing - Issuu

Risky Business (1989, Vinyl) - Discogs

Tangerine's racing trains » Strategy

Tangerine [ASOT 366] - Original Mix - song and lyrics by Airbase

Enterprise Becomes Radial with Lexicon's Help - Lexicon Branding

Risky Business (1989, Vinyl) - Discogs

How to Create an Inviting Brand Name - Lexicon Branding

National Culinary Review (Nov/Dec 2019) by National Culinary

Pepsi, No Coke: Branding Nonsense at Work?

ING's Tangerine Dream – Namedroppings.