10 Viral Makeup Products That Are Actually Worth the Hype

From Jennifer Coolidge's go-to primer to the blush Bella Hadid loves, see which TikTok-approved finds deserve a place in your makeup bag, from beauty brands including e.lf. Cosmetics, Makeup by Mario, and NYX.

TRYING ALL THE VIRAL JAPANESE BEAUTY PRODUCTS 🇯🇵

Jennifer Lopez Wears Bold Lipstick: Her Makeup Artist Explains

Value RichGift box and makeup tools and accessories isolated on black background. Top view and mock up. Lipstick, eye shadows, make up brushes. Beauty product 7449907 Stock Photo at Vecteezy, chanel makeup

TikTok viral beauty products that are actually worth the hype

10 Viral Makeup Products That Are Actually Worth the Hype (We Know Because We Tried Them)

Score Celeb Beauty Must-Haves at Charlotte Tilbury's Summer Sale

Worth the Splurge: 2015's Priciest Beauty Products That Are Actually Worth Buying

11 Viral Beauty Products That Are Actually Worth It

7 Viral TikTok Makeup Products That Are Worth The Hype

10 Viral Makeup Products That Are Actually Worth the Hype