The No-Brand Brand Strategy

I recently visited a Muji store in Delhi and while browsing its products, chanced upon a porcelain cup. To my surprise, this branded cup had no branding on it; neither at the bottom nor anywhere else! This got me curious to know more about the brand.

The Brand of No Brand: The Inevitability of a Brand - Tronvig

Muji, Japan's 'no brand' brand, battles copycats in China - Nikkei

Abhinav Mishra على LinkedIn: #happiness #money #mindfulness

What is a No-brand Brand? - Simplicable

Reviving MUJI: The Remarkable Journey Adapting to Market Changes

Why a No Brand Strategy Works Perfectly for Startups

Muji - The Global Strategy Behind The Japanese No-Brand Brand

Brand Decisions, PDF, Brand

Three Dysfunctional Beliefs About Branding That Urgently Need a

Abhinav Mishra على LinkedIn: #happiness #money #mindfulness

Muji in Russia: History of MUJI

Why No Brand Can Survive Without Its Corporate Identity

Here's A Complete Brand Strategy Framework You Can Steal — The

Abhinav Mishra on LinkedIn: I was walking suddenly to look up and

Reviving MUJI: The Remarkable Journey Adapting to Market Changes