Saturday, Sept 21 2024

The PURE Grips Revolution

By A Mystery Man Writer

Based in Mesa, Arizona, PURE Grips are designed and manufactured in the United States. PURE opened its doors in 2009 at a time when material costs were on the rise and other grip companies were moving production to Asia. Today, it’s increasingly rare in golf when quality and value collide. In the age of rapidly turning product cycles, and overseas manufacturing, the focus is on margins and profits. It’s refreshing to read about a company producing a quality product with tangible performance benefits all at a reasonable price. The value added customization program is a benefit for those that want things personalized without taking out a small loan.