The Problem With the 'Rainbow-Washing' of LGBTQ+ Pride

Corporations might genuinely support the LGBTQ+ community with Pride-related promotions, but is there a line between allyship and marketing that shouldn’t be crossed?

Opinion Is Pride Still for Queer People Like Me? - The New York Times

Rainbow-washing: When Brands Jump On The LGBTQ+ Cause - Forbes India

Rainbow-Washing: Explained – Major Online Business and Marketing

Looking Back At Pride Month: Corporate Rainbow-Washing — Power In

Rainbow-Washing: How to Support Queer Employees During All 12 Months, Process Street

Show Your School Pride! - Apparel - Multnomah Learning Academy

Avoiding rainbow washing during Pride month: A Marketer's Guide

Rainbow-Washing: How to Support Queer Employees During All 12 Months, Process Street

Mark Hayes on LinkedIn: At Devbridge, Product Experts are Empowered to Design Their Dream Careers

Most, but not all, Rays show their LGBTQ+ support

Pride Month and brands—four ways to make rainbow-washing a thing

Poster Series: All That's Wrong With Marketing The Rainbow

Most, but not all, Rays show their LGBTQ+ support

I guess we're starting pride month off strong. get it, cuz gay

Stop 'rainbow washing.' What to do before announcing LGBTQIA+