Under Armour, I Will What I Want

Our powerful campaign helped a major athletic brand reach a massive, untapped demographic: women.

I Will What I Want! Yeah, But What Does That Mean? (Under Armour Photo Diary + Natalie Uhling Workout)

Under Armour's Ballerina Misty Copeland Ad I Will What I Want

Under Armour : I Will What I Want - karenland.com

Under Armour's viral campaign for the female market proved a winning strategy - The Washington Post

I will what I want.

Under Armour Veronica Solivellas

Gisele Bündchen's answer for her haters is breathtaking in new Under Armour ad

UnderArmour: “I Will What I Want” –Sloane Stephens

I Will What I Want - Gisele, Droga5, Under Armour, D&AD Awards 2015 Pencil Winner, Art Direction for Digital Marketing

Under Armour : I Will What I Want - karenland.com

Under Armour's I Will What I Want Campaign - Review and Assessment

Misty Copeland - I WILL WHAT I WANT :30

Misty Copeland's Powerful UnderArmour Campaign

UnderArmour: “I Will What I Want” –Sloane Stephens