Understanding Why Gen Z Drinks Less

Young adults in Generation Z are increasingly abstaining from alcohol. The drop in alcohol use, however, coincides with an increase in cannabis use.

Understanding Why Gen Z Drinks Less

Dry January: Sober as a college student? Why Gen Z shrugs at alcohol.

Gen Z alcohol consumption in the U.S. - statistics & facts

Alesia Makaj on LinkedIn: #powerpoint #message

Alcohol, innovation timing and Gen Z, by Aine Rice

Gen Z and Millennials are Leading a Conscientious Drinking Revolution

The Truth About How Much Millennials Are Drinking Now - YPulse

Gen Z Is Drinking Less at Concerts

W Delta Z (2007)

Gen Z-ero tolerance: Brits born between 1995 and 2012 drink less alcohol than any other generation