Underwear Brand Parade Sold to Lingerie Manufacturer Ariela & Associates

Parade captured the Gen Z market with sustainable, body-positive messaging. CEO Cami Téllez told staffers she's heartbroken to not be joining the brand's next phase.

Victoria's Secret attempts to revitalize brand. Too little, too

Parade CEO Cami Téllez on Victoria's Secret, Underwear, and

Parade Launches Re:Play Underwear in Sizes up to 5XL

Gen Z underwear start-up Parade snapped up by Fruit of the Loom

Parade news and archive

Curvy Couture Women's Plus Size No-show Lace High Cut Thong Panty

Parade CEO Cami Téllez on Victoria's Secret, Underwear, and

Ariela & Associates acquires inclusive underwear brand Parade

Parade's New Storefront Is Full of Comfy Wireless Bras and

Viral Underwear Brand Parade Has a New Owner

Get 20% Off Parade Underwear With an Exclusive Discount