Viral Underwear Brand Parade Has a New Owner

Last year, Parade was valued at $200 million. Now, it will be owned by the same company that holds the Fruit of the Loom bra license.

Viral Underwear Brand Parade Opens First Store

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Parade Launches Gender-Expansive Underwear

Shop Parade underwear with exclusive discount for Memorial Day

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Watch: Notting Hill Carnival 'Dancing Granny' stars in new ad for underwear brand

Blue Light Card We're Highlighting All New Brand Partners, 52% OFF

How underwear brand Parade reached $10 million in revenue in 2020

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Parade Flash Sale: Shop Viral TikTok Bralettes for up to 60% Off