MIPTV: Ellen DeGeneres' Oscar Selfie Worth as Much as $1 Billion

Samsung marketer Maurice Levy said the photo's value is based on its popularity on social media.

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Oscar selfie worth $1 billion?

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Kevin Spacey fought his way into famous Oscar selfie

Ellen DeGeneres takes a selfie with Oscars sponsor Samsung phone

DIGITAL MARKETING ANALYTICS in Theory and in Practice (KEVIN HARTMAN), PDF, Analytics

Digital Marketing Analytics - in Theory and in Practice, PDF, Analytics

Ellen DeGeneres's internet-breaking Oscar selfie turns 10 this year