Parade is the Gen Z brand changing the underwear game

Parade underwear is unlike other underwear brand. It's sustainable, size-inclusive and accessible. Plus, it's woman-owned.

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Parade is the Gen Z brand changing the underwear game

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Parade Game Time Underwear Collection

How Gen-Z-Founded Brands Are Changing the Intimates Industry

Gen-Z underwear brand @parade has released its latest collection

Parade is the Gen Z brand changing the underwear game

Parade Game Time Underwear Collection

Parade Game Time Underwear Collection

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Gen Z underwear start-up Parade snapped up by Fruit of the Loom

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How Gen-Z-Founded Brands Are Changing the Intimates Industry