Lululemon adopts unconventional approach to cope with knock-off

The cult athleisure brand arranged a swap at a Los Angeles mall, where fans of the Align pants could get a pair for free if they gave up their dupe.

Brand knockoffs: TikTok dupe culture can benefit without tarnishing brand value

The 13 best Lululemon-inspired styles you can shop online

Lululemon

Lulu who? A cult brand takes on the booming culture of 'dupes

SSEAMS Magazine issue 003 by SSEAMS Magazine - Issuu

Campaign of the Week: Lululemon, Dupe Swap

Lululemon adopts unconventional plan to tackle 'dupes' trend

18 Best Lululemon Dupes, Tested & Loved by Editors

Lululemon

Campaign of the Week: Lululemon, Dupe Swap

The 10 Best Lululemon Dupes You Can Score On

Kathryn Ryan on LinkedIn: YETI will be studied in Marketing textbooks on how to build a successful…

Lulu who? A cult brand takes on the booming culture of 'dupes', National

The Best Lululemon Knockoffs on - Cristin Cooper