How Michael Jordan's sneakers became a cultural phenomenon, despite the hefty fines he paid

Michael Jordan didn't just change the game of basketball; he also revolutionized the sneaker world, ruffling some feathers and incurring fines along the way. When Jordan burst onto

Air Jordan: More Than Just a Sneaker - The Cultural Phenomenon

Michael Jordan: Inside the rise of his marketability - Sports Illustrated

How sneaker culture took over the world

How did sneakers become such a global phenomenon?

How did Michael Jordan contribute to the growth of sneaker culture? - Quora

Michael Jordan - Wikipedia

Michael Jordan's Influence as Strong as Ever in Today's NBA - Sports Illustrated

Michael Jordan insists 'Republicans buy sneakers too' quote was a joke, Michael Jordan

Why are Air Jordans so valuable?