Lingerie brand Playtex rebrand targets over-50s

Playtex, the lingerie brand, is launching a £1m marketing campaign to reposition itself as the underwear brand for women over 50.

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The Unstoppables: How brands can engage with the over-50s

Lingerie brand Playtex rebrand targets over-50s

The Unstoppables: How brands can engage with the over-50s