Consumer Goods Companies Boost Technology Budgets by 34% to Align Sustainability and Operations and Drive Growth, Finds New Study by IBM and The Consumer Goods Forum
By A Mystery Man Writer
According to a new global study by IBM and The Consumer Goods Forum (CGF) 61% of consumer goods leaders are purposefully aligning their sustainability and operational goals, with 77% of respondents agreeing sustainability investments will accelerate business growth. Respondents indicated their companies will boost technology budgets by 34% over the next three years in order to deliver on the promise of operationalizing sustainability.
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