By A Mystery Man Writer
Global online fashion marketplace Farfetch recently tested how a virtual try-on offering would improve conversion and engagement. It found that, compared to going to a store to try on a product, luxury customers would rather use virtual try-on when they're early in the path to purchase. In addition, they'd rather engage with virtual try-on offered through a QR code on a store window than enter the store.
Farfetch is making a case for luxury virtual try-on.
Carol Hilsum on LinkedIn: Farfetch is making a case for luxury
Does Virtual Try-On Technology Actually Work for Fashion?
Luxury Fashion Brands Are Already Making Millions in the Metaverse
FARFETCH - The Global Destination For Modern Luxury
The Influence of Virtual Try-On Technology on Luxury Consumer
Virtual Try-On Technology for the Luxury Industry: How It Works
The Influence of Virtual Try-On Technology on Luxury Consumer
Lanvin LNV647S 001 Sunglasses - US
Inside Farfetch's Store of the Future
Virtual Try-On Is More Than A Pandemic Trend And These Brands Are
Carol Hilsum on LinkedIn: Farfetch is making a case for luxury
Valentino links with Farfetch's Wanna for virtual try-on pilot
PDF) Giving Surveillance Capitalism a Makeover: Wearable Technology in the Fashion Industry and the Challenges for Privacy and Data Protection Law
Carol Hilsum on LinkedIn: Farfetch is making a case for luxury