A Look into Lululemon and Maia Active's KOL Strategy on Red (Xiaohongshu) - WalktheChat

Red (Little Red Book, or Xiaohongshu in Chinese) is already a must-do platform in China’s content marketing space. In this article, we will compare the Red KOL marketing strategy of 2 yoga brands: Lululemon and Maia Active. In addition, we will offer practical suggestions for international brands operating in China.  Why Red is perfect for sports fashion brands Red is the perfect intersection Read More

9 Little Red Book Marketing Tips For Foreign Brands

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Shilin Song, Author at WalktheChat

Red & Co. Lululemon - Growing a Brand, and Profits, Beyond Your

9 Little Red Book Marketing Tips For Foreign Brands

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How Fashion Brands Leverage Red/Xiaohongshu: Content, KOLs, and

9 Little Red Book Marketing Tips For Foreign Brands

Red & Co. Lululemon - Growing a Brand, and Profits, Beyond Your

9 Little Red Book Marketing Tips For Foreign Brands

HOME, Next In China

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Shilin Song, Author at WalktheChat

How Fashion Brands Leverage Red/Xiaohongshu: Content, KOLs, and