Denise Bidot's Unretouched Ad in Sports Illustrated Swimsuit

Model Denise Bidot proudly displayed her stretch marks in an unretouched ad for Lane Bryant in the Sports Illustrated Swimsuit issue

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Model Denise Bidot bares stretch marks in ad for Sports

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Un-Retouched Ads Aren't A Huge Money-Maker, But Brands Don't Care

Plus-size model Denis Bidot shows off her cellulite and stretch

Plus-size model Denis Bidot shows off her cellulite and stretch

Brand features unretouched model in Sports Illustrated ad

Target skips the Photoshop for new swimsuit ads

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