Brand identity structure (Aaker & Joachimsthaler (2000). From

Figure 5 from Branding in the era of Web 2.0 : Social media as a

Towards an identity-based brand equity model - ScienceDirect

Branding - iResearchNet

Brand equity

Brand architecture

Aaker brand architecture

Brand equity

Andy Susilo LUKITO-BUDI, Doctor of Philosophy, Atma Jaya Catholic University of Indonesia, Jakarta, atmajaya, Faculty of Economics

Measuring customer-based brand equity in the Iranian Lubricants

Brand Leadership: The Next Level of the Brand Revolution: Aaker

Brand identity