Gymshark is the £1billion gym-bunny favourite, but what's the secret to its success?

Gymshark has come from seemingly nowhere to become the UK's most successful sportswear brand

Gymshark is the £1billion gym-bunny favourite, but what's the secret to its success?

Marketing Breakdown: How Gymshark Bulked Up to Being a $1+ Billion Brand - OptiMonk Blog

Marketing Breakdown: How Gymshark Bulked Up to Being a $1+ Billion Brand - OptiMonk Blog

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Marketing Breakdown: How Gymshark Bulked Up to Being a $1+ Billion Brand - OptiMonk Blog

Trolls shame my gym outfits because I'm plus size – but I can wear what I want' - Daily Star

The secrets of Gymshark's customer-centred success, Retail Voice

The Rise of Gymshark - How it turned into an over…