Athleta launches in the UK via joint venture with Next

US premium sports and activewear brand Athleta, acquired by Gap in 2008, has officially entered the UK market via Gap Inc’s joint venture with Next PLC. The

Next to operate Gap brand in UK and Ireland

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Gap UK adds Banana Republic and Athleta online as it opens more Next concessions - Retail Gazette

Banana Republic is back in UK/Ireland, Athleta added to Gap's Next deal for 2023

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