Under Essity, Knix has the potential to become a global brand

After selling a majority stake in women’s underwear company Knix to global health and hygiene leader Essity, Joanna Griffiths, founder and CEO, still owns a 20% stake in the company and remains president, leading the brand under her new partnership with the Swedish giant. Initially discredited by potential investors, the executive even heard that her …
After selling a majority stake in women's underwear company Knix to global health and hygiene leader Essity, Joanna Griffiths, founder and CEO, still owns a 20% stake in the company and remains presid

Knix surpasses 2 million customers and finalizes their acquisition by Essity, making history for a female founded DTC brand

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