Conversation Starter: We Need to Change the Way We Talk about

Mom 2.0 is delighted to partner with Thinx in changing the narrative around periods. Because it’s an important conversation. It’s something that affects half the population. And why are we not talking about this? The reality is that 71% of today’s teens thought that periods were scary before experiencing it — and 77% of students believe that there needs to be more in-depth education about menstrual health. So it’s time we start the conversation, because we can help the new generation choose to be more comfortable with their periods. Many of you met Thinx at Mom 2.0 Summit in May and heard about their good work to destigmatize conversations and normalizing period talk. Recently, they launched a series of digital ads, “The New Language of Periods,” highlighting their Thinx Teens line and showcasing the importance of empowering teens and their parents to talk about periods in a more direct and unapologetic way. The series of video ads showcases a range of real, honest period conversations: from a teen talking with mom about her own period experience, to one laughing with a best friend introduced her to Thinx Teens undies to help avoid period leaks (and at least *some* of the

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