From medical product to lifestyle brand: How Tena tackled the

By A Mystery Man Writer

Consumer insights saw Tena shake up the market for incontinence products, helping it protect its position as the category leader.

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TENA Women's Incontinence Underwear, Super Plus Heavy Absorbency

Women's Super Plus incontinence underwear is specially designed for the needs of women for a comfortable fit. Super Plus are made with material that

Tena Incontinence Underwear for Women, Super Plus, S/M, 18 Ct

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